BLEED FOR THIS
OPEN ROAD FILMS
His doctors told him he might never walk again – thirteen months later he returned to the ring in the greatest comeback in sports history. Bleed for This is the inspiring story of Vinny Pazienza, whose grit and resolve motivated a provocative campaign by the Open Road Films and Acme creative team.
ADG was given the opportunity to lead the look of the campaign graphics, including TV, digital and social media spots. We worked closely with the Open Road Films team as well as other creative agencies to ensure brand consistency across all platforms.