JACK REACHER: NEVER GO BACK
Tough, gritty, bold, these were some of the words used to describe the main character in Jack Reacher: Never Go Back. Our team was tasked with creating multiple looks throughout the campaign that continued to remind the audience of these key features. We oversaw the development and creation of content across a wide range of medias, including broadcast television, co-branded content and social media specific spots. As an added service, we worked directly with outside creative agencies to ensure brand consistency across all platforms.