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Surviving Compton


SURVIVING COMPTON

LIFETIME

We were approached with the task of creatively conveying the “truth behind the story” of one of hip-hop’s most iconic groups. Given the opportunity to have access to the talent, we came up with multiple special shoot concepts. An idea for a dark, moody, and emotional portrayal of the main character then became a strong announcement teaser, and in turn, rolled into the graphic look for the broadcast TV spots.

BROADCAST | DIGITAL